Enhancing Privacy for
Ulta Beauty
Enhancing confidentiality & customizable task visibility in Task Management through Cognitive Offloading.
WorkJam | 2024
Enhancing confidentiality & customizable task visibility in Task Management through Cognitive Offloading.
Enhancing confidentiality & customizable task visibility in Task Management through Cognitive Offloading.
Enhancing Privacy for
Ulta Beauty
Enhancing Privacy
for Ulta Beauty
Enhancing Privacy
for Ulta Beauty
🎉 Launched in 2024 • WorkJam
About the project
About the project
About the project
This is a task enhancement for Ulta Beauty, specifically focusing on tasks associated with exclusive partnerships or brands.
This is a task enhancement for Ulta Beauty, specifically focusing on tasks associated with exclusive partnerships or brands.
My Role
Lead Product Designer
Who?
WorkJam • Task Management Platform
Team
Content Designer, Product Owner, Product Manager, 4 Software Developers
Large scale results
1355 Ulta Beauty stores
successfully used this feature before the holiday season.
1355 Ulta Beauty stores
successfully used this feature before the holiday season.
1355 Ulta Beauty stores
successfully used this feature before the holiday season.
1355 Ulta Beauty stores
successfully used this feature before the holiday season.
98% satisfaction rating
based on feedback from Ulta Beauty across all stores.
98% satisfaction rating
based on feedback from Ulta Beauty across all stores.
98% satisfaction rating
based on feedback from Ulta Beauty across all stores.
98% satisfaction rating
based on feedback from Ulta Beauty across all stores.
Adopted by 3 new stores
Marshalls, Target, Homesense
Adopted by 3 new stores
Marshalls, Target, Homesense
Adopted by 3 new stores
Marshalls, Target, Homesense
Adopted by 3 new stores
Marshalls, Target, Homesense
Low learning curve
potentially due to the absence of complaints or inquiries regarding usability
Low learning curve
potentially due to the absence of complaints or inquiries regarding usability
Low learning curve
potentially due to the absence of complaints or inquiries regarding usability
Low learning curve
potentially due to the absence of complaints or inquiries regarding usability
What is Task Management at WorkJam?
What is Task Management at WorkJam?
What is Task Management at WorkJam?
Task Management system enhances productivity for hourly wage employees by providing the ability to access, & complete tasks during their shifts, reducing the mental burden associated with daily work routines.
It empowers employees & managers with a "set it & forget it" approach, ensuring efficient task management & critical planning decisions for head office, simplifying work-life for all users.
Task Management system enhances productivity for hourly wage employees by providing the ability to access, & complete tasks during their shifts, reducing the mental burden associated with daily work routines.
It empowers employees & managers with a "set it & forget it" approach, ensuring efficient task management & critical planning decisions for head office, simplifying work-life for all users.
Task Management system enhances productivity for hourly wage employees by providing the ability to access, & complete tasks during their shifts, reducing the mental burden associated with daily work routines.
It empowers employees & managers with a "set it & forget it" approach, ensuring efficient task management & critical planning decisions for head office, simplifying work-life for all users.
What's the problem?
What's the problem?
What's the problem?
How do we keep these tasks confidential until the company is ready to release the information to the store managers and their employees?
How do we keep these tasks confidential until the company is ready to release the information to the store managers and their employees?
The existing system presents limitations by offering only a basic feature—setting the task start date, leading to immediate visibility of all published tasks to store managers & their employees.
This poses a significant obstacle for regional managers & head office personnel who prefer to publish tasks in advance without prematurely disclosing confidential information.
The existing system presents limitations by offering only a basic feature—setting the task start date, leading to immediate visibility of all published tasks to store managers & their employees.
This poses a significant obstacle for regional managers & head office personnel who prefer to publish tasks in advance without prematurely disclosing confidential information.
The existing system presents limitations by offering only a basic feature—setting the task start date, leading to immediate visibility of all published tasks to store managers & their employees.
This poses a significant obstacle for regional managers & head office personnel who prefer to publish tasks in advance without prematurely disclosing confidential information.
The research: User Interviews
The research: User Interviews
The research: User Interviews
5
5
moderated user interviews with regional managers & head office personnels to understand pain points & preferences regarding task visibility & publication timelines
moderated user interviews with regional managers & head office personnels to understand pain points & preferences regarding task visibility & publication timelines
moderated user interviews with regional managers & head office personnels to understand pain points & preferences regarding task visibility & publication timelines
What did the users say?
What did the users say?
What did the users say?
Pain-point
Pain-point
Pain-point
Current task publishing system prevents head office & regional managers from planning tasks in advance & forces them to postpone task creation until release dates, due to privacy concerns.
Current task publishing system prevents head office & regional managers from planning tasks in advance & forces them to postpone task creation until release dates, due to privacy concerns.
Flexibility
Flexibility
Flexibility
Expressed the need for varied task visibility timelines; for instance, allowing store managers access to confidential tasks 10 days before the start date, while restricting store employees' access until 2 days before the start date.
Expressed the need for varied task visibility timelines; for instance, allowing store managers access to confidential tasks 10 days before the start date, while restricting store employees' access until 2 days before the start date.
Expressed the need for varied task visibility timelines; for instance, allowing store managers access to confidential tasks 10 days before the start date, while restricting store employees' access until 2 days before the start date.
Planning ahead
Planning ahead
Planning ahead
Desired the ability to proactively plan & to stay ahead of their workload to enhance overall efficiency.
Desired the ability to proactively plan & to stay ahead of their workload to enhance overall efficiency.
Numerical
Numerical
Numerical
Highlighting the importance of providing a system that allows them to set numerical values representing days before the task start date instead of fixed calendar dates.
Highlighting the importance of providing a system that allows them to set numerical values representing days before the task start date instead of fixed calendar dates.
Highlighting the importance of providing a system that allows them to set numerical values representing days before the task start date instead of fixed calendar dates.
Design enhancements
Design enhancements
Design enhancements
The Research: User Testing -
Did the solution solve the initial problem?
The Research: User Testing -
Did the solution solve the initial problem?
The Research: User Testing -
Did the solution solve the initial problem?
4
4
moderated User Testing sessions with Ulta Beauty clients.
moderated User Testing sessions with Ulta Beauty clients.
✅ The proposed solution effectively addressed the original confidentiality concerns.
✅ The proposed solution effectively addressed the original confidentiality concerns.
Users appreciated the flexibility of setting different timelines for task visibility for both managers & employees.
Users appreciated the flexibility of setting different timelines for task visibility for both managers & employees.
Expressed that this feature would facilitate advanced planning, providing them with the ability to prepare ahead of time.
Expressed that this feature would facilitate advanced planning, providing them with the ability to prepare ahead of time.
🚨
🚨
🚨
But… a new problem arised:
But… a new problem arised:
But… a new problem arised:
mental math overload
mental math overload
mental math overload
Users encountered an issue determining the exact calendar date when specifying the number of days for task visibility before the start date.
This resulted in users relying on mental calculations and backward counting causing frustration, time consumption and significantly hindering the user experience.
Users encountered an issue determining the exact calendar date when specifying the number of days for task visibility before the start date.
This resulted in users relying on mental calculations and backward counting causing frustration, time consumption and significantly hindering the user experience.
Users encountered an issue determining the exact calendar date when specifying the number of days for task visibility before the start date.
This resulted in users relying on mental calculations and backward counting causing frustration, time consumption and significantly hindering the user experience.
Solving this challenge through
Solving this challenge through
Solving this challenge through
Cognitive Offloading
Cognitive Offloading
Cognitive Offloading
What's Cognitive Offloading?
What's Cognitive Offloading?
What's Cognitive Offloading?
Cognitive Offloading is a strategy to reduce mental processing demands when performing a task.
We engage in cognitive offloading daily without awareness - such as jotting down information on a sticky note rather than relying on memory or utilizing a calculator for calculations instead of mental math
Cognitive Offloading is a strategy to reduce mental processing demands when performing a task.
We engage in cognitive offloading daily without awareness - such as jotting down information on a sticky note rather than relying on memory or utilizing a calculator for calculations instead of mental math
Cognitive Offloading is a strategy to reduce mental processing demands when performing a task.
We engage in cognitive offloading daily without awareness - such as jotting down information on a sticky note rather than relying on memory or utilizing a calculator for calculations instead of mental math
Final solution
Final solution
Final solution
