An app that finds the best LGBTQIA2+ events, resources, & programs tailored just for you.

QMUNITY's first
QApp.

🎉 Launched in 2022 • QMUNITY

About the project

QMUNITY is looking for support in developing their first app, where members (both 2SLGBTQIA+ & allies) can find relevant program information that is customized for their needs based on a
short survey that they will take on the app. 

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All survey responses will yield specific & tailored recommendations from the QMUNITY library.

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✨Caveat✨ cost effective way to develop & ensure it's easy to manage long-term

My Role

Product Designer

Client

QMUNITY

Team

Content Designer, Product Owner, Product Manager, 3 Software Developers

Who is QMUNITY?

A non-profit organization in British Columbia that aims to improve the lives of queer, transgender & Two Spirit folks.

They aim to provide a safer space for the 2SLGBTQIA+ people & their allies & allow them to freely express who they are & feel welcomed, by offering programs, resources, & events.

What do LGBTQIA2+ members & allies need to make it easier for them to find programs & resources offered by QMUNITY?

Understanding QMUNITY's members:
proto-personas

6

moderated user interviews with allies & LGBTQIA2+ QMUNITY members to understand main needs & pain points for the current system used to provide members with events, programs & resources.

Pain-point

Current system doesn't provide tailored resources, events, and programs for folks, making it difficult for them to find the right information related to their situation.

Inclusive language

Majority of the members identity with different identities, and thus, diverse and gender inclusive language, icons, images & logos throughout the app are necessary.

Ability for allies to contribute

Allies expressed the desire to help partners, family members, and friends by finding events for them but have difficulty finding resources online because they are not as familiar with LGBTQIA2+ community.

Ease for different age groups

Allies are between the ages of 45-62 years old, and some LGBTQIA2+ members are between 12-15 years old. Thus, the app must be easy to use for all age groups

Understanding QMUNITY's members:
proto-personas 

Data analysis & survey construction.

Once we understood who we are designing for, we began analyzing & organizing the data on the programs & resources at QMUNITY.

Each program was grouped with its appropriate age range & relevant sexual orientation to help us generate the test responses for the survey.

After visualizing QMUNITY's data base on programs & resources, we began constructing the survey questionnaire that will be available on the mobile app. 

We wanted to ensure that the questions were clear, empathetic, gender neutral, & had inclusive & welcoming language. 

We also wanted to ensure anonymity within the survey to ensure all members feel safe & secure when filling out the survey . This meant that here was no reason to ask for personal identifying information like:

  • name (first &/or last) 

  • Nickname or chosen name

  • e-mail address

  • home address

Final product