A centralized sports club management platform with Content Management System (CMS) for university administrators & students.
Centralized Sport
Management Platform
🎉 Launched in 2023 • Fusion Inc.
Note: Due to confidentiality, this case study is a high-level brief overview of the entire product. Please contact me for a more detailed presentation on Fusion Club
Detailed presentations on the Onboarding & Financial aspects are available on request.
About the project
My Role
Lead Product Designer
& Lead UX Researcher
Client
Team
Product Owner, Product Manager, 8 Software Developers, Customer Success Team
What is Fusion Club?
Fusion Club is a streamlined sports club management platform and student web portal with a Content Management System (CMS), designed for both for university administrators and students across North America
For University Administrators
It simplifies tasks such as transaction tracking, communication with members, financial management, medical clearance, & club registrations.
Goal: to centralize management, reduce paperwork, and enhance efficiency.
For Students
Facilitates easy communication with administrators & officers, online club registration, club discovery, application tracking, & provides notification updates.
Goal: is to promote student wellness and motivation to join sports clubs.
Research process
I helped lead the entire product lifecycle, from research & problem identification to post-launch validation.
Competitive Analysis
Existing solutions lack specialization for universities or sports,
Incorporate centralized systems for communication, registration, sign-ups, & the pivotal shift towards a fully paperless environment.
User Journeys
Mapping current user journeys for both students & administrators served as a crucial tool, enabling us to empathize with their experiences, identify existing pain points, & anticipate potential challenges.
User Interviews
Conducting user interviews for students & administrators across all facets of Fusion Club—registration, travel requests, financials. Using affinity mapping, we identified points & user needs within each functional area.
User Flows
Crafted user flows for registration, onboarding, travel requests, & financial processes, providing a visual representation of user interactions & highlighting potential pain points, ensuring a comprehensive grasp of the user journey.
User Interviews
10 students, 5 Student Officers, 8 Club Administrators
Universities in
Canada & US
Mix of 1:1 & group-interviews
What did the Club Administrators & Student Officers say?
"Nothing is centralized or digitized.. it's all over the place"
- Student officer for Soccer Club
What did the students say?
"I'll just wait until next year"
- 1st year university student
That's why we created a final Product that
1. Eases the workload for administrators & student officers to seamlessly manages student clubs in all aspects.
2. Motivates students to join sport clubs & be involved in recreational activities with confidence.
Student Portal
Transparency
Vital information to make informed decisions
Paperless, modernized, & digitalized
Content Management System (CMS)
for Administrators
Quickly find members & keep track of
all pending requests.
Track finances & budgets
Keep track of all incoming & outgoing transactions
